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Coimisiún na Meán publishes new draft Code and Rules for Video On-Demand services

Published on

04,07,2024
  • After consultation period, finalised rules will see Video-On-Demand services regulated for the first time
  • Coimisiún na Meán has today (04.07.24) published a new draft Audiovisual On-Demand Media (Video-on-demand) Service Code and new draft Rules.

    Once finalised, Coimisiún na Meán will apply the Code and Rules to Video-on-demand service providers with their EU Headquarters in Ireland.

    The draft Code introduces obligations on Video-on-demand service providers to restrict some content from their catalogues, including:

    • Anything which may reasonably be regarded as public provocation to commit a terrorist offence
    • Anything which may reasonably be regarded as likely to incite violence or hatred against a group, or a member of a group based on their characteristics including sex, race, colour, disability, sexual orientation of membership of a national minority

    Providers will also be required to take steps to protect children from content which may impair their physical, mental or moral development, this can include:

    • Providing on-screen warnings at the beginning of programmes for content which may be harmful to children
    • Taking appropriate measures to ensure that content containing pornography or gratuitous violence will not be shown to children
    • Provide for parental controls and age assurance to protect children from seeing harmful content

    The draft Rules introduces obligations on Video-on-demand service providers to progressively make their programming accessible to people with disabilities.

    Coimisiún na Meán Media Development Commissioner, Rónán Ó Domhnaill, said: “Once finalised, our new Code and Rules will for the first time allow for the statutory regulation of Video on-demand service providers based in Ireland. The Code will help efforts to ensure that people across Ireland can watch entertaining, informative and engaging programming on-demand, while ensuring that children do not access age-inappropriate programming. The Rules will ensure that every step is taken to ensure that programmes are accessible for people with disabilities and will oblige every audiovisual on-demand media service provider based in Ireland to establish an Accessibility Action Plan.”

    “The Code and Rules are also a key step for the transposition of the Audiovisual Media Services Directive in Ireland.”

    The draft Audiovisual On-Demand Media (Video-on-demand) Service Code and Rules are currently open for public consultation. The closing date for submissions is Tuesday the 6th August 2024.

    ENDS

    Consultation Documents